Office of Technology Transfer – University of Michigan

Ross School of Business Dividend Magazine Mobile App

Technology #5151

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Brian K. Greminger
Managed By
Jessica Soulliere
Digital Technologies Licensing Specialist 734.647.9926

Dividend Magazine

Dividend, the alumni magazine of the Stephen M. Ross School of Business at the University of Michigan, is mailed to more than 40,000 alumni and friends of the school. For more than three decades, Dividend has strived to extend the value of a Ross School education by informing readers of business trends, faculty research, school initiatives, and alumni activities. Now, as the acceptance rate of mobile computing devices increases at an accelerating pace and mobile applications are becoming ubiquitous in college campuses and offices, this technology creates a new venue to deliver Dividend’s multimedia and interactive content directly to the alumni’s mobile devices.

Going Mobile

The Ross School of Business has licensed and published an application for mobile devices that enables users to read the Ross alumni magazine, Dividend, online, watch video and audio content, and use interactive content.

Applications and Advantages

Applications

  • Access Dividend Magazine on mobile devices

Advantages

  • Ability to read the Ross School of Business Alumni Magazine, Dividend, on a mobile device
  • Access to multimedia (video and audio) and interactive content